To some, he is known as a photographer, to others, a restaurateur or a chef. Although these are all correct labels, the title, “entrepreneur” seems best fitting to describe Jang Jinwoo. After visiting one of his famous cafes, Frank’s at Jang Jinwoo Street, that has now expanded even into department store food courts, I was so intrigued by this man who has stolen Seoul’s dining culture’s spotlight and has even a whole street named after him.


Despite the uncomfortable chairs and limited seating, it was obvious that this place was a hot spot that attracted many. It was a Tuesday afternoon that my friend and I happened to visit Frank’s, but around 30 minutes in, we found the place to be a full house with those who couldn’t be seated willing to wait in line.




These rainbow rolls are the hottest items at Frank’s, as everybody tries to get their hands on one, whether it is to-go or to eat at the spot. I decided to pass on these, because a little birdie told me they weren’t worth it. I mean, if you think about it, they’re like any roll cakes, just with…color, and don’t even get me started on the calories. But on the other hand, the adventurous and curious side of me just wanted to try just for the heck of it, which took a lot of willpower to suppress.

IMG_7765IMG_7755 IMG_7754 IMG_7753 IMG_7752



It’s obvious that the workers and bakers at Frank’s are on their toes 24/7. Every 30 minutes or so, trays of freshly baked bread kept rolling in, infusing the whole room with its aroma. So although I reluctantly had to say “no” to the rainbow rolls, I knew I couldn’t deny these rainbow bread loaves. Exotic and mysterious in character, this bread is seriously out of this world; hence, they are appropriately named “Galaxy Bread.” The lighter bread loaf on the left was embedded with cranberries and walnuts between the swirls. The darker loaf on the right side was my preference, bejeweled with chunks of CHEESE. Don’t let the colors throw you off- it just tastes like any normal bread.




From food to trivial trinkets, I’ve realized that this cute little street is filled with eye candy everywhere. This particular store took me on a trip down memory lane. They sold Furby’s (yeah you remember those fluffy robots?), troll dolls, and even happy meal boxes. I would say none of them have any efficient use whatsoever, and they are ridiculously overpriced, but you will find your judgment being clouded and swooning over these cute little toys.



The OG old school happy meal toys.


Bottomz up, yo.


LOCATION: 258-228, Itaewon2-dong, Yongsan

STORE HOURS: 12PM-11PM (Closed on Mondays)

PHONE NUMBER: 070-8156-5459


2 thoughts on “frank’s

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